managing of an e-commerce project Startup, also for foreign countries and subsidiaries companies (United States, United Kingdom, China, Brazil), analyzing the specific online market and keeping up relationships with local dealers

analyzing and coordinating e-commerce interaction with warehouse, payments, orders, shipping, billings management

catalogue's updating and interface customization (graphics and technical both)

developing and adjusting existing in-house platform

customer-care staff's training

managing of budget and commercial/price list strategies

analyzing, developing and reporting statistics of advertising campaigns

analyzing and developing of advertising campaigns focused on online sales, also with direct contact with major search engines (Google, Yahoo etc) for "keyword advertising" operations (Search Engine Marketing)

monitoring and removal interventions (also with legal actions) of non-authorized online sales

coordinating service supplier's (graphics, contents, CMS, products database, online catalogues, newsletter and direct marketing, statistics)

updating company's graphic/text web contents

creating and updating pdf browsable catalogues

creating, maintaining, sending and reporting newsletter service

managing and reporting statistics

analyzing and developing web advertising planning

analyzing and developing interventions focused on company's website visibility optimization on search engines (Search Engine Optimization)

managing of "brand reputation" operations, especially on Social Media, in order to promote and preserve company's name

brand protection's interventions, avoiding non-authorized online use

analyzing and proposing company's web strategy improvements

coordinating graphic/text consistency of subsidiaries' autonomous web activities (Australia, Benelux, Germany, Greece, United Kingdom, Scandinavia, United States, China)

providing guidelines and materials following company's corporate identity